{"product_id":"fulton-athletic-insoles-custom-molded-shock-absorbing-active-inserts-for-running-sports-men-13-5-14-wide","title":"Fulton Athletic Insoles – Custom Molded, Shock-Absorbing Active Inserts for Running \u0026 Sports (Men, 13.5-14 Wide)","description":"\u003ch2\u003eOverview and fit\u003c\/h2\u003e\u003cp\u003eThe Fulton Athletic Insoles blend a soft foam base with structured arch support and a deep heel cup to deliver a personalized, comfortable feel. They are designed to mold to your foot over time, creating a fit that remains consistent with ongoing use. This custom molding approach helps you feel supported from the moment you lace up, making each step feel more controlled and confident.\u003c\/p\u003e\u003ch2\u003eDesigned for active lifestyles\u003c\/h2\u003e\u003cp\u003eBuilt for runners, court athletes, and everyday movers, these insoles are engineered to cushion impact and maintain stable alignment during fast movements and sudden pivots. A key feature is the deep heel cup, which helps stabilize the heel for a steadier stride across dynamic activities.\u003c\/p\u003e\u003cp\u003eFulton emphasizes comfort for all arch types with a true orthotic feel that adapts to your foot. Whether you have high arches, medium arches, or flatter feet, the insoles conform to your unique shape over time, supporting natural movement without sacrificing freedom of motion. For best results, use the insoles for about 10 hours or roughly 30 miles to attain the ideal fit and feel.\u003c\/p\u003e\u003ch2\u003ePractical use and fit guidance\u003c\/h2\u003e\u003cp\u003eNo trimming is required to fit most regular width shoes with removable insoles. If your size falls between two options, choosing the larger size is recommended for a comfortable start. The combination of arch support and shock absorption is designed to reduce fatigue during long sessions and quick bursts alike, helping you stay comfortable through extended wear.\u003c\/p\u003e\u003cp\u003eIn addition to performance benefits, Fulton’s insoles are crafted with a focus on sustainability. The cork material is natural and durable, contributing to a carbon negative design while providing a resilient foundation that lasts alongside your footwear. This makes them a thoughtful option for everyday use and varied activities where durable comfort matters.\u003c\/p\u003e\u003ch2\u003eKey benefits at a glance\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eCustom orthotics suitable for all arch types\u003c\/li\u003e\n\u003cli\u003eShock absorbing technology to cushion high impact activities\u003c\/li\u003e\n\u003cli\u003eDeep heel cup for improved stability during movement\u003c\/li\u003e\n\u003cli\u003eNo trimming required; fits most regular width shoes\u003c\/li\u003e\n\u003cli\u003eNatural cork core with carbon negative, sustainable design\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eQuick start tips\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBreak them in gradually and wear them in your usual shoes\u003c\/li\u003e\n\u003cli\u003eIf between sizes, opt for the larger size\u003c\/li\u003e\n\u003cli\u003eUse for about 10 hours or 30 miles to achieve the ideal fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What activities are Fulton Athletic Insoles best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for running, tennis, basketball, and daily wear to support arches and reduce fatigue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do Fulton Insoles fit in most shoes without trimming?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, they fit most regular width shoes and require no trimming; if between sizes, select the larger size.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Fulton","offers":[{"title":"Default Title","offer_id":43836094316632,"sku":"B0CVNDTHPS","price":69.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2454\/1784\/files\/fulton-athletic-insoles-custom-molded-fit.jpg?v=1772916014","url":"https:\/\/elovita.co.uk\/products\/fulton-athletic-insoles-custom-molded-shock-absorbing-active-inserts-for-running-sports-men-13-5-14-wide","provider":" Elovita | Premium Vitamins, Advanced Supplements \u0026 Melatonin in the UK","version":"1.0","type":"link"}